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SBC June 26, 2014

Posted by mwidlake in humour, off-topic, rant.
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When I was about 14 or 15 years old I had this idea that I could create a company selling stuff and make a fair amount of money at it, very easily. What prompted these thoughts were advertisements that attempted to persuade you to buy things that were not at all special or unusual or even good, but the ads claimed that they were in fact fantastic and desirable and having them would significantly improve your life. Often the ads were for really quite rubbish things. It was blatantly obvious that, whilst no factual lies were uttered, the promise of the sun always shining, the big smile on your face, the family joy (with mandatory cute dog) and the inner glow that comes from the product were ludicrous. The product was not going to do that, the whole underlying premise of these adverts were ludicrous lies.

In particular, I was struck by breakfast cereal advertisements.

When I was a kid I had most of the main brands and I can tell you, a bland product based on flattened corn, puffed wheat, mashed wheat, wheat in long strands woven into a small hard cushion, abused oats or any other tortured grain was fine to stop you feeling hungry before being booted out the house to walk to school – but it was not actually adding to the joy in my life. They were OK. Actually, without the sugar and the milk they were a bit shitty. And I knew they were cheap.

This summed up many products – not at all exciting, nothing special, in fact a bit crap. But they did the job and they were cheap.

So why not sell them as such? would people not prefer the honesty of a product and advertisement that fundamentally said “buy this because it is shitty but cheap”? I would have, I would have loved the base honesty of the proposition and not having to wonder why grey-brown food that tasted only slightly better than cat litter was not making me smile and the sun shine. (I was fine about not having the dog though.)

So I was going to create a company called SBC Limited that made basic, cheap stuff that you had to have and that it was ludicrous that anyone was telling you it would improve your life. Shitty But Cheap Limited. Breakfast Cereal would be one of the products for sure.

Role forward about 10 years and I created my first company, as most computer contractors in the UK do, back in 1995. Guess what I was going to call it? Yep, SBC Limited. But my wife took a firm stance (and by this I mean she set her feet a good foot and a half apart, the better to give her purchase as she slapped sense into me) and said I could not do this, as I would be incapable of not telling potential clients what SBC limited stood for.

Of course, I now realise that my outlook on things and sense of humor is not universally shared and, sadly, there are a lot of dull people who are swayed by those facile advertisements. My company to sell fundamentally bland but cheap morning foods would probably have failed. That and the Swiss Banking Corporation or SBC Telecomm or, more likely as I reside in the UK, the Scottish Borders Council might have got in touch to object.

But imagine my joy today when I was sent a potential job by SBC Recruitment!

And the icing on the cake was the job was for an APEX developer with HTML 5 proficiency. No mention of those skills on my CV, my CV makes it pretty clear that I am a DBA-type, so a fairly shitty attempt by the agency to fill the needs of the client. So presumably the recruitment company pretty much matches my intention for a company called SBC…

:-)

(* Note to lawyers, SBC Recruitment could be the best agency in the country, this post is humorous. But I really was not at all suitable for the job, very poor targeting).

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