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Should You Go To Oracle OpenWorld Europe? Yes!… But… February 3, 2020

Posted by mwidlake in conference, Knowledge, UKOUG, User Groups.
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Oracle Open World (Europe) is taking place in London in February. On Wednesday 12th & Thursday 13th Oracle will be giving lots of talks on Cloud, AI, Business Intelligence, Cloud Application Development, and anything else they see as modern and trendy. Oracle Partners will be there, demo booths by Oracle where you can talk to area experts, Safra Catz will be giving a keynote and, for entertainment, there are a couple of well known guest presenter. Go see who.

Stolen outrageously from Oracle web site

I’ll certainly be going along to see what they have to say. And if Oracle is part of your IT ecosystem (or might become part of it) & you are in the UK then I really think you, or someone in your organisation, should be there. Especially if you are making decisions on business applications, where you keep your IT services, or what tech you use. I’d say it’s worth a trip over from Europe for it, especially if you are “close”. Oracle will be telling you an awful lot about what is new and the event is free! Yes, Oracle giving something away for free. The only cost to you is your time. And travel to East London. Maybe a hotel for a night.

Free.

And that is the “But…”. Like any event by any large vendor, what you will hear about will be deeply coloured. Red in this case (though Oracle seem to be going a lot more pastel with their branding these days and I much prefer it). What do I mean by deeply coloured?

  • Everything you hear will be at least rose-tinted and potentially unrealistically optimistic.
  • The vendor will be pushing what it wants to see growing in it’s order books, not what you currently have.
  • You are the “product”, especially if an event is free. “Free” and “Big Vendor” do not really go together, vendors doing this sort of thing are trying to expand market share, or at least preserve it.
  • You will hear nothing about any competing services or tech, except how it is not as good as the Vendor’s. Even if the other solution is by far the best option for your business.

This is of course self-evident. A business depends on sales and Oracle is no different. But in amongst all the gloss, free food, carefully crafted messages, and entertainment, somehow the reality gets diluted and people seem to think the vendor has become somehow charitable and are doing this out of the goodness of their corporate hearts.

Would you prefer an event where all the above are not true, or are at least diluted?

Well, In I.T. there is an alternative -or, I should say, a complement – to the corporate marketing pitch.

User Groups.

A good user group is independent of the vendor, just as the UK Oracle User Group is. UKOUG is not funded by Oracle, Oracle has no say in what we do, and we do not simply repeat the current Oracle Marketing Pitch of the year. We say what is bad. We say what is good. Because we will say what is bad, you can better trust us when we say what is good. What is more, Vendors want to know what they are doing bad (and good) – so they listen to us.

Most countries across Europe (and around the wider world) have national or local Oracle user groups that are similar to UKOUG. They are independent of Oracle, they are run by a mixture of volunteers and occasionally small companies and they exist solely to help the user group community get the most out of Oracle and related services & technology. If you use Oracle, you really should be a member of an Oracle User Group.

Why? I’ll use UKOUG as the example (I am biased, I am president of UKOUG – but I present at and have in other ways helped many user groups across Europe and beyond, I’ve had the advantage of being a member of UKOUG for over 15 years).

At UKOUG events we don’t Market Oracle, we have content on:

  • Current and older products & tech, the stuff you are using NOW. Stuff that is mostly ignored at marketing events, especially free ones.
  • Real world stories which include the real-world “this did not work” or “we had a sod of a time sorting out X”
  • Details of how to get something to function rather than a “it’s so simple, it just works”
  • Discussions on how to get technology or applications from one vendor to mesh with another, and even how to get your data out. Database Vendors tend to tell you only how to get data in!

And on top of all this we also have the latest-greatest from Oracle. Oracle know that members of the user group are engaged and looking for solutions. Of course they want to present to this group. But we at UKOUG also work with many Oracle product managers, many of whom are keen to talk about stuff over and above current marketing angles. Product managers know that 90% of businesses using their products are way more interested in what they can do with their current solutions (and sometimes they are pretty old current solutions) rather than going latest-greatest

UKOUG – My community.

We have hundreds of engaged members and partners who can help you with the problems you are facing, right now, with the version of whatever you are using in your business.

The way I see it, being a member of an independent user group is a cheap insurance policy for an organisation. You pay a lot of money for large vendor solutions and on-going maintenance, often hundreds of thousands of £/€ or even millions for large companies. Being a member of the UKOUG is small change compared to that (from £45 to £1,628 depending on how much goodness you want from us). Going to user group conferences across Europe is probably cheaper all-in-all than a trip to London, and you get a much more realistic take on the technology you are using. The canapes & coffee won’t be as good, mind, our budgets are very limited.

I absolutely, 100% encourage people to go to Oracle and other big vendor events, especially free ones like OOW Europe. If you want to know what is coming with Oracle, if you want to investigate what options to buy or upgrade are available, or you are simply curious about the state of the art, then get yourself a pass to OOW Europe. Do it now, the event is almost fully subscribed.

If you want to have another source of the truth, one less coloured by Marketing and more coloured by reality, join your local user group and go to their events.

I’m biased of course, but a UKOUG membership is a very, very wise investment for anyone who has already invested an eye-watering sum with the vendor. If you are based somewhere else in Europe, check out your national user group and what they can offer. You can of course still join UKOUG but look local first.

UKOUG will have a stand at OOW Europe. Come over and see us, whether you are a member, want to be a member, or just want a friendly chat. Being a user group, we are pretty friendly!